Archive for the ‘Webmaster Tools’ Category

XML Sitemaps

Another Search 101 blog for you here and this one is about XML Sitemaps – pretty obvious from the title! XML Sitemaps are very important to the ranking of your website. The essential role of an XML Sitemap is to tell Google about pages on your site which may not otherwise be found by the […]

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Splitting a Web site: New domain, subdomain or folder

I was recently asked by an online retailer what was the best search engine optimisation (SEO) solution for the following problem: he was asked by a major supplier (Product A) to drop parts of his site where the non-premium products (Products B) did not have the right fit with the Product A premium brand. The […]

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Google Async code and Webmaster Tools… but beware!

Google’s asynchronous code has been a great development for Web site analytics.  It is an improved way to track Web site traffic. It is faster, more accurate and eliminates dependency errors if the Java Script hasn’t fully loaded. Another great plus is that you will no longer have to load Google Webmaster Tools verification code. Google will now […]

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Webmaster Verification now with Analytics

Google has announced another logical and time saving feature. By using the Google Analytics asynchronous code or the new Analytics code you can verify your site and get all the good information that is provided in Webmaster Tools. You need to be an administrator in order to verify but once done you will also be […]

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Videos and Search Engine Optimisation

Google Webmaster Tools are constantly adding new features which makes a Web site owner’s life easier by providing much more information on how their site is being crawled. As new features come on stream it is a foolish Webmaster who ignores a clear message from Google that a certain area of their site is not […]

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Google Webmaster Tools Notifications

Google Webmaster Tools continues to improve the help it gives to Web site owners  in spotting trouble with their sites early on (http://bit.ly/9Iodwf).  A big headache for site owners is if their sites cannot be fully spidered by search engines. Should a site not be spidering correctly it means pages could be being missed by […]

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Google – Speed is Good

Google made it official on Friday when they announced that speed would be one of the factors when determining relevancy and therefore search rankings http://bit.ly/9sBY9o. Google flagged this up last year and also added site speed performance in Webmaster Tools. We have been treating it as part of our ongoing management of client sites since […]

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PageRank Dropped from Webmaster Tools

Google has dropped the PageRank report from Webmaster Tools. We have always treated the PageRank of a site as one of the starting points when looking at how a site is doing on Google. If the PageRank is low or nonexistent then this can be an indicatior of something wrong. Equally a high PageRank is always […]

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