Archive for the ‘Social Media’ Category

Is This the End of Link Building?

It’s the end of the [link building] world as we know it and I feel fine. SEOs, lay down your linking swords. The era of link building supremacy is nearing its end. As a writer who works in the world of SEO, I’ve always had a tempestuous relationship with link building, especially shady or spammy […]

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Is Bing Getting It Right? Social Search Evolves in Style

Bing recently rolled out a revamped, cleaned up version of its search engine, and it looks really rather good. Yesterday, they made it better. On the10th of May, 2012, Bing introduced the ‘New Bing,’ a search engine that subtly involves social signals to help you “spend less time searching and more time doing”. We talk […]

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The Future of Search in an Increasingly Visual Web

How many images do you see every day? Millions? Billions? How quickly do you take in the information they provide? Images are powerful and sincerely do speak louder than words… to us, to humans. But not to Search Engines. In an internet ecosystem that is becoming more and more visual, what is the future of search? […]

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Blogging’s Effect on SEO

  An interesting combination which might make you think, ‘What on earth do they have in common’ but you see they are becoming more and more connected. Blogging could be something to think about for your business. It is a more Social aspect of SEO and comes with many benefits which include:   1. Company’s […]

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Recent Changes in Search and the Effect on Your Site

February saw several important changes to the major search engines that will have a long term impact on search and to the search engine ranking of your Web site. One of the changes is a greater emphasis on how search engines treat links from social media sites such as Facebook and Twitter. Both Google and […]

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The Effect of Facebook and Twitter on Search Engine Rankings

As  companies increase their use of social media like Twitter and Facebook we have been looking at whether this has an effect on their organic search engine rankings and if so how much?  The same question has been raised recently by a number of search engine bloggers and Danny Sullivan of Search Engine Land. Danny had […]

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Social Media Talk – Connecting and Collaborating

On Wednesday 14 July at the Assembly Rooms in Chichester, Dr Tony Mobbs from IBM and Françoise Murat from garden and interior design business Françoise Murat Associates shared their experience of social media with SCDF members and organised and hosted by a451. Françoise explained how she used social media, namely Twitter, LinkedIn and blogging, to […]

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Social Media Planning is the Key

Social media conversations do not ring the cash register. Engagement does not sell more product. Talking with people just means you have to take time to listen which prevents you from spending valuable time selling more product. Make your company blog drive search results to the keywords you want to win. Present calls to action […]

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Getting your Business into Social Media – Content

As I have mentioned previously before embarking on using Social Media for your business you need to determine if your customers and competitors are using Social Media. If they are and you have decided you want to take your business into Social Media you will need to commit yourself to communicating about your business, your products and […]

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Social Media for Business – First Steps

You can’t read anything about Social Media without it being heralded as the next big thing for business. Just in case you have just arrived from Mars and haven’t heard Social Media is the ability to share content, have a conversation and generally communicate in real time online. It represents a fundamental change in how […]

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