An interesting combination which might make you think, ‘What on earth do they have in common’ but you see they are becoming more and more connected. Blogging could be something to think about for your business. It is a more Social aspect of SEO and comes with many benefits which include: 1. Company’s [...]
Archive for the ‘Social Media’ Category
Recent Changes in Search and the Effect on Your Site
February saw several important changes to the major search engines that will have a long term impact on search and to the search engine ranking of your Web site. One of the changes is a greater emphasis on how search engines treat links from social media sites such as Facebook and Twitter. Both Google and [...]
The Effect of Facebook and Twitter on Search Engine Rankings
As companies increase their use of social media like Twitter and Facebook we have been looking at whether this has an effect on their organic search engine rankings and if so how much? The same question has been raised recently by a number of search engine bloggers and Danny Sullivan of Search Engine Land. Danny had [...]
Social Media Talk – Connecting and Collaborating
On Wednesday 14 July at the Assembly Rooms in Chichester, Dr Tony Mobbs from IBM and Françoise Murat from garden and interior design business Françoise Murat Associates shared their experience of social media with SCDF members and organised and hosted by a451. Françoise explained how she used social media, namely Twitter, LinkedIn and blogging, to [...]
Social Media Planning is the Key
Social media conversations do not ring the cash register. Engagement does not sell more product. Talking with people just means you have to take time to listen which prevents you from spending valuable time selling more product. Make your company blog drive search results to the keywords you want to win. Present calls to action [...]
Getting your Business into Social Media – Content
As I have mentioned previously before embarking on using Social Media for your business you need to determine if your customers and competitors are using Social Media. If they are and you have decided you want to take your business into Social Media you will need to commit yourself to communicating about your business, your products and [...]
Social Media for Business – First Steps
You can’t read anything about Social Media without it being heralded as the next big thing for business. Just in case you have just arrived from Mars and haven’t heard Social Media is the ability to share content, have a conversation and generally communicate in real time online. It represents a fundamental change in how [...]
Real-time search is about Trust not PageRank
The announcement that both Bing and Google are integrating Twitter posts in their search results is a clear indication that real-time search has come of age. The implication to the search industry is, as they say, a ‘game changer’. The technology involved in indexing the real-time Web is staggering enough but the real challenge will [...]
Easing into Social Networking
I am slowly easing into the Social Networking thing. There was not as much arm twisting from the rest of the a451 crew as I expected, in fact I am quite enjoying it! This blog on blog.a451.co.uk has been going for over six months and have had some good feed back on that. There is [...]
Linked-In
I’ve had a LinkedIn account for a while but not really using it to the full. I am still not 100% sold on the whole social networking idea but I do find it interesting and have done some ‘lurking’ on old contacts. I am impressed with some of the numbers of contacts for some of [...]