Archive for the ‘SEO 101’ Category

What’s the deal with PageRank?

SEO 101 is back in full force this New Year! PageRank is a system which has been a part of SEO since Google was brought out in 1998. Google has explained that at the centre of their software is PageRank, a system developed by Larry Pageand Sergey Brin at Stanford University, both founders of the […]

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XML Sitemaps

Another Search 101 blog for you here and this one is about XML Sitemaps – pretty obvious from the title! XML Sitemaps are very important to the ranking of your website. The essential role of an XML Sitemap is to tell Google about pages on your site which may not otherwise be found by the […]

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Why Is Content Relevant to SEO?

This is a valid question and needs a good answer. As the web continues to grow there are more and more sites and therefore more and more content available to users. Unfortunately, along with the good, there is the bad. It is quite common, now, to come across sites with hardly any content. What’s there […]

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What is a Web site Audit?

So, I like to think of a Web site Audit as a test for a Web site, or better yet, a Web site MOT. The MOT is laid out to include Site Architecture, Incoming Links, Search Friendly URLs, Site Map, Site Speed, Meta Tags, Crawl Errors, Keyword Research and Content, to name a few. This […]

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What is Site Architecture & Why is it so Important?

Web site architecture involves the technical, aesthetic and functional planning of a Web site’s design. In easier-to-understand terms, Web site architecture is organising the layout and content of your site. The focus is primarily on the user and ensuring that the user can find everything they need to on the site easily. It’s also important […]

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What is SEO?

This is another back to basics blog! Now the internet has only been around for public use since when? The early 1990s. That’s not long at all when you think about it. As a result SEO or, Search Engine Optimisation, is a relatively new industry but it is growing rapidly. It’s easy to either not […]

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What on earth is Link Building!?!

Okay, so let’s get back to basics with link building. Sometimes you just need to remember exactly what something is and why you do it. This is a quick refresher blog on linking and I hope it helps jog our memories and gets us excited about this important part of SEO again. Firstly, what is […]

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