Archive for the ‘SEM’ Category

To Guest Blog or Not to Guest Blog… is that still the question?

Murmurs about guest blogging relevance have been on the rise in the SEO and content marketing spheres. In close succession we’ve seen a few articles by SEO Andy, Matt Cutts and others all discussing the cons and some pros of guest blogging. I won’t go into guest blogging yeas, nays or how to’s here because […]

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Research, SEO, and the joy of being nerdy.

Alright people, it’s time to get nerdy. Put on your thick framed glasses and get ready. I admit this might be boring… but it’s also invaluable. What am I talking about? Research. In all seriousness, research is one of the most important aspects of effective search engine marketing and website optimisation. Without time spent reading, assessing […]

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Three Tips for the Digital Marketing (S)EvOlution

Years ago when Google announced the importance of links to help establish site authority and search engine rank, many  took this to mean that more links (regardless of quality) meant greater ranking for a site. Unfortunately, this was true for a while. However, as we’ve said here before: more and more search engines are noting […]

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Splitting a Web site: New domain, subdomain or folder

I was recently asked by an online retailer what was the best search engine optimisation (SEO) solution for the following problem: he was asked by a major supplier (Product A) to drop parts of his site where the non-premium products (Products B) did not have the right fit with the Product A premium brand. The […]

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SEO is part of the Solution

I having been tweeting with @paulallington and Done21 over the last day about the value of SEO. Done21 blogged http://almost.done21.com/ that ‘SEO was a terrible thing’. I know this subject is one that has been around the block a few times but lets just take a look at what Done21 was blogging about. Done21 blogged […]

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The Queen and SEM

No sooner did I mention the Telegraph that lo and behold the paper of middle England publishes a review (an SEO review!) of the Queens new Web site. I do think they were a bit hard on Her Majesty as I belive she is new to search engine optimisation. Yes, there were a few errors […]

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