Archive for the ‘Link Building’ Category

To Guest Blog or Not to Guest Blog… is that still the question?

Murmurs about guest blogging relevance have been on the rise in the SEO and content marketing spheres. In close succession we’ve seen a few articles by SEO Andy, Matt Cutts and others all discussing the cons and some pros of guest blogging. I won’t go into guest blogging yeas, nays or how to’s here because […]

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Stop Building; Start Earning Links Through Quality & Community

Are you still concerned about how many links are coming into your site? Still looking for quick fixes? It’s time to stop building and start earning links through quality and authentic community. Earlier this month, Eric Ward of Search Engine Land posted an article on the Unbearable Torture of Link Building, adding his own voice […]

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One Simple Way to Change Your Success Online…

I’d like to invite you to an experiment. For one month, stop link building. Instead, focus on your site. Focus on your company, on your personality and the personalities that you want to reach through your site. Ask yourself these simple questions: Is my site easy to use? Is my content engaging? Well-written? Well researched? […]

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Three Tips for the Digital Marketing (S)EvOlution

Years ago when Google announced the importance of links to help establish site authority and search engine rank, many  took this to mean that more links (regardless of quality) meant greater ranking for a site. Unfortunately, this was true for a while. However, as we’ve said here before: more and more search engines are noting […]

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Is This the End of Link Building?

It’s the end of the [link building] world as we know it and I feel fine. SEOs, lay down your linking swords. The era of link building supremacy is nearing its end. As a writer who works in the world of SEO, I’ve always had a tempestuous relationship with link building, especially shady or spammy […]

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Alas The Artificial Building of Links!

We have seen yet again that Google shows no tolerance for artificial link building undertaken to manipulate it’s search results. Whether you realise it or not, paying for links is ‘illegal’ according to Google. To understand exactly why you have to go back to the beginning of the web when these link-farms were not around. […]

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Blogging’s Effect on SEO

  An interesting combination which might make you think, ‘What on earth do they have in common’ but you see they are becoming more and more connected. Blogging could be something to think about for your business. It is a more Social aspect of SEO and comes with many benefits which include:   1. Company’s […]

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What on earth is Link Building!?!

Okay, so let’s get back to basics with link building. Sometimes you just need to remember exactly what something is and why you do it. This is a quick refresher blog on linking and I hope it helps jog our memories and gets us excited about this important part of SEO again. Firstly, what is […]

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