Archive for the ‘Google’ Category

Stop Building; Start Earning Links Through Quality & Community

Are you still concerned about how many links are coming into your site? Still looking for quick fixes? It’s time to stop building and start earning links through quality and authentic community. Earlier this month, Eric Ward of Search Engine Land posted an article on the Unbearable Torture of Link Building, adding his own voice […]

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Is Google’s AuthorRank (Rel=Author) really worth all the fuss?

Are you an author? Do you write content that is published online? You’ll want to pay attention to this! I recently decided to (finally) have a go at tackling Google’s somewhat elusive authorship code. I admit I was sceptical about it. As a freelance writer who has written for numerous blogs over the past few […]

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Three Tips for the Digital Marketing (S)EvOlution

Years ago when Google announced the importance of links to help establish site authority and search engine rank, many  took this to mean that more links (regardless of quality) meant greater ranking for a site. Unfortunately, this was true for a while. However, as we’ve said here before: more and more search engines are noting […]

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Penguin and the future of Internet Marketing

There is a new Google algorithm in town. Its name? Penguin (this is the algorithm formerly known rather conspicuously as the “webspam” update). This latest Google revision has resulted in some unexpected hits and hard times for some web owners (Google quotes the number of glitches at 3%) and many frustrated SEO companies. In an […]

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High Traffic + Low Conversions? 3 Tips for Reconnecting with Your Customers Through Content

In recent days we have noticed a frustrating trend: increased traffic = decreased conversions. Obviously a rise in traffic is happy news, and this is something we very much like to see. However, low conversions indicate there’s a weakness somewhere. Often this is due to a disconnect between visitors and site content. In our experience, […]

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Plant Trees NOT Weeds: Google Link Algorithm Updates and Forward Thinking SEO

As weeds are to trees and flowers, so spam is to natural linking. We know that Google likes to keep SEOs on their toes. The Google algorithm seems determined to evolve at exponential rate until it has reached its prime (or lead to the destruction of mankind). The latest whisperings in the SEO world are […]

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The Future of Search in an Increasingly Visual Web

How many images do you see every day? Millions? Billions? How quickly do you take in the information they provide? Images are powerful and sincerely do speak louder than words… to us, to humans. But not to Search Engines. In an internet ecosystem that is becoming more and more visual, what is the future of search? […]

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Authorship Importance Explained in 3 Steps

There is no longer the worry of; what happens to my content once it’s online? Aren’t I just shoving it out into the ether? Can’t people just scrape it and claim it for their own? Not any longer. With various discussions going on in the search world about Authorship Tags, we’re taking the time to […]

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Google Panda 3.3 Update

  Search Engine Land wrote an article describing the latest Panda update. Panda was originally launched in early 2011 and has since undergone several updates and caused quite a stir in the search world. You can read the previous blogs on Google Panda by a451 here. This latest update, known as the Panda 3.3 update, has […]

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Google+ Promotes Quality

Earlier this week I put up a post on Google+ and the benefits of circles and how they actually manage to promote quality through their innovative design – ‘Well, something I have noticed since becoming part of Google+ is that this social platform inadvertently (or perhaps advertently), promotes quality. Whether it’s quality comments, content, shares […]

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