Archive for the ‘Google Algorithm Updates’ Category

Three Tips for the Digital Marketing (S)EvOlution

Years ago when Google announced the importance of links to help establish site authority and search engine rank, many  took this to mean that more links (regardless of quality) meant greater ranking for a site. Unfortunately, this was true for a while. However, as we’ve said here before: more and more search engines are noting […]

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Penguin and the future of Internet Marketing

There is a new Google algorithm in town. Its name? Penguin (this is the algorithm formerly known rather conspicuously as the “webspam” update). This latest Google revision has resulted in some unexpected hits and hard times for some web owners (Google quotes the number of glitches at 3%) and many frustrated SEO companies. In an […]

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Plant Trees NOT Weeds: Google Link Algorithm Updates and Forward Thinking SEO

As weeds are to trees and flowers, so spam is to natural linking. We know that Google likes to keep SEOs on their toes. The Google algorithm seems determined to evolve at exponential rate until it has reached its prime (or lead to the destruction of mankind). The latest whisperings in the SEO world are […]

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Google Algorithm on ‘Page Layout’

During January Google announced a new algorithm change which relates to the layout of your web pages. The main reason for this change is because on some sites they have so many adverts displaying (Ad-heavy) that the visitor can’t even find the content which the page is supposedly on. To rectify this Google has decided […]

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Google’s latest step in personalised search – Your World

Google’s latest step in personalised search was launched earlier this month. Labelled as ‘Your World’ when you are logged into your Google+ account any searches you do will incorporate results from people who are in your Google+ connections. Google has been developing social search for the last couple of years and included Twitter results at […]

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GoogleBot is getting smarter – Beware!

I don’t know about you but it can be pretty frustrating when viewing a web page if it has loads of ads and it takes you a good five minutes to find the text! This is obviously a negative to a user’s experience and remember — a negative to a user’s experience is usually a negative […]

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A Carrot: Google Adwords Updates Quality Scoring

It turns out that the latest tweak to Google’s Adwords Quality Score algorithm is taking into account the landing pages linked to the ads. Now I hear you saying, ‘Yes, Carla, we already know that.’ But this is where the change comes in. Google has told us before that they take into account the relevance […]

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Panda/Farmer Update in the UK

The Google Farmer/Panda update arrived in the UK on the 12 April as well as all English language searches outside the US, having already been launched in the US in March.  As in the the US there were dramatic changes in some of the major Web sites. The update was Google’s latest effort to penalise […]

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The Farmer/Panda Update

Google has made a significant step to reducing low quality search results by implementing the Farmer/Panda update. The name comes from the fact the SEO community christened it the Farmer update before the official Google name ‘Panda’ was known. Google was sensitive to the numerous on line comments at the beginning of the year that […]

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