So, I like to think of a Web site Audit as a test for a Web site, or better yet, a Web site MOT. The MOT is laid out to include Site Architecture, Incoming Links, Search Friendly URLs, Site Map, Site Speed, Meta Tags, Crawl Errors, Keyword Research and Content, to name a few. This [...]
Archive for the ‘General Search’ Category
Steve Jobs has Passed Away
It is with sadness that this blog is written. It would not be right not to acknowledge the untimely death of an incredible innovator of technology, technology which has brought internet to so many users. Steve Jobs was the CEO of Apple for many years including those which saw the release of the ipod, iphone [...]
What is SEO?
This is another back to basics blog! Now the internet has only been around for public use since when? The early 1990s. That’s not long at all when you think about it. As a result SEO or, Search Engine Optimisation, is a relatively new industry but it is growing rapidly. It’s easy to either not [...]
What should my Company’s SEO be like?
This is a question that companies are increasingly beginning to ask themselves. As more and more of life is shifted from offline to online, the general public’s attention is moving to online. Think of all the things you can do online now; shopping, booking appointments, using maps, reading and catching up with news and most [...]
Sexism and Online Marketing Strategies
With a title like that – heads are bound to turn. Sexism remains, in this day and age, a controversial subject and despite the Suffragette movement, which did amazing things for our country, sexism seems to remain something beneath this nation’s skin. This is especially true in the world of marketing. Take beer, for example, [...]
Internal Linking
Linking keyword phrases found in the text on your Web site to other pages on your Web site specific to that keyword not only helps users but gives a clear signal to search engines that visit your site which pages are the most relevant to that keyword phrase. This is known as internal linking. Your [...]
Quality Links and Fresh Content
Google Panada / Farmer update has meant that Web sites that had ranked highly by getting (or paying for) links from sites with low quality, high volume content will be penalised. These sites (usually know as content farms) are usually set up specifically for the purpose of trying to gain high positions on search engines. [...]
The Farmer/Panda Update
17 Mar 2011 at 12:02
David Hollands-Hurst
General Search, Google, Google Algorithm Updates, Panda - Google
Comments Off
Google has made a significant step to reducing low quality search results by implementing the Farmer/Panda update. The name comes from the fact the SEO community christened it the Farmer update before the official Google name ‘Panda’ was known. Google was sensitive to the numerous on line comments at the beginning of the year that [...]
Getting your Web site ready for 2010
Along with all those other year end concerns with your business it will be well worth your while to take a little time and consider how your Web site will be attracting visitors and business for you in 2010. Refreshing and updating your content should be the top priority. You do not want your existing [...]
Users are using longer search Queries
Hitwise have come up with some interesting data recently that confirms something we have suspected for some time. The long tail is getting longer, or in other words one and twoword queries are declining as a total of search whereas three and greater word queries are rising.Here are some of the figures: What this points [...]