Archive for the ‘General Search’ Category

Occupy Online, Search Wanes for Faceless Companies

We could blame Wall Street. People just don’t trust faceless giant corporations any more, not the way they used to, and this is changing many things, including how we navigate sites online. Has the global ricochet of distrust of the “big guys” changed how people view companies both online and offline? It would appear so, but […]

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Three Tips for the Digital Marketing (S)EvOlution

Years ago when Google announced the importance of links to help establish site authority and search engine rank, many  took this to mean that more links (regardless of quality) meant greater ranking for a site. Unfortunately, this was true for a while. However, as we’ve said here before: more and more search engines are noting […]

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Is Bing Getting It Right? Social Search Evolves in Style

Bing recently rolled out a revamped, cleaned up version of its search engine, and it looks really rather good. Yesterday, they made it better. On the10th of May, 2012, Bing introduced the ‘New Bing,’ a search engine that subtly involves social signals to help you “spend less time searching and more time doing”. We talk […]

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Plant Trees NOT Weeds: Google Link Algorithm Updates and Forward Thinking SEO

As weeds are to trees and flowers, so spam is to natural linking. We know that Google likes to keep SEOs on their toes. The Google algorithm seems determined to evolve at exponential rate until it has reached its prime (or lead to the destruction of mankind). The latest whisperings in the SEO world are […]

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The Future of Search in an Increasingly Visual Web

How many images do you see every day? Millions? Billions? How quickly do you take in the information they provide? Images are powerful and sincerely do speak louder than words… to us, to humans. But not to Search Engines. In an internet ecosystem that is becoming more and more visual, what is the future of search? […]

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Google+ Promotes Quality

Earlier this week I put up a post on Google+ and the benefits of circles and how they actually manage to promote quality through their innovative design – ‘Well, something I have noticed since becoming part of Google+ is that this social platform inadvertently (or perhaps advertently), promotes quality. Whether it’s quality comments, content, shares […]

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7 Pointers For Good Content

In recent months it has become rapidly clear that content is at the forefront of SEO. Google, through their recent updates, have been trying their utmost to promote the importance of content to website owners and SEOs. Why Content is Important: It has been easy to believe that content is not as important as say, […]

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What’s the deal with PageRank?

SEO 101 is back in full force this New Year! PageRank is a system which has been a part of SEO since Google was brought out in 1998. Google has explained that at the centre of their software is PageRank, a system developed by Larry Pageand Sergey Brin at Stanford University, both founders of the […]

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Google’s Verbatim Tool:

What a lot of people do not know about Google or perhaps simply don’t take into account is that Google quite often tweeks your searches. That’s right. You may type in a query (keyword phrase) to find a specific website or information on a specific area and Google does not only bring up answers to […]

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Big News – Google Update November 3rd 2011

  Google launched a huge update last night on November 3rd 2011. With the largest affected search results predicted this update may well put Panda in the shade. Apparently this update is a follow on from the ‘Caffeine‘ update last year and has the same ‘fresher‘ results approach, simply a more evolved version. Google decided […]

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