In recent months it has become rapidly clear that content is at the forefront of SEO. Google, through their recent updates, have been trying their utmost to promote the importance of content to website owners and SEOs. Why Content is Important: It has been easy to believe that content is not as important as say, [...]
Archive for the ‘General Search’ Category
What’s the deal with PageRank?
SEO 101 is back in full force this New Year! PageRank is a system which has been a part of SEO since Google was brought out in 1998. Google has explained that at the centre of their software is PageRank, a system developed by Larry Pageand Sergey Brin at Stanford University, both founders of the [...]
Google’s Verbatim Tool:
What a lot of people do not know about Google or perhaps simply don’t take into account is that Google quite often tweeks your searches. That’s right. You may type in a query (keyword phrase) to find a specific website or information on a specific area and Google does not only bring up answers to [...]
Big News – Google Update November 3rd 2011
Google launched a huge update last night on November 3rd 2011. With the largest affected search results predicted this update may well put Panda in the shade. Apparently this update is a follow on from the ‘Caffeine‘ update last year and has the same ‘fresher‘ results approach, simply a more evolved version. Google decided last [...]
SEO is NOT Spam Says Matt Cutts
A recent video released by Google’s public voice, Matt Cutts, has once and for all bashed the year old question, ‘Is SEO Spam?’ on the head! In the video above, Does Google Consider SEO to be Spam? Matt Cutts, head of the Google’s web spam fighting team, discusses SEO and the fact that it is something [...]
Why Is Content Relevant to SEO?
This is a valid question and needs a good answer. As the web continues to grow there are more and more sites and therefore more and more content available to users. Unfortunately, along with the good, there is the bad. It is quite common, now, to come across sites with hardly any content. What’s there [...]
What is a Web site Audit?
So, I like to think of a Web site Audit as a test for a Web site, or better yet, a Web site MOT. The MOT is laid out to include Site Architecture, Incoming Links, Search Friendly URLs, Site Map, Site Speed, Meta Tags, Crawl Errors, Keyword Research and Content, to name a few. This [...]
Steve Jobs has Passed Away
It is with sadness that this blog is written. It would not be right not to acknowledge the untimely death of an incredible innovator of technology, technology which has brought internet to so many users. Steve Jobs was the CEO of Apple for many years including those which saw the release of the ipod, iphone [...]
What is SEO?
This is another back to basics blog! Now the internet has only been around for public use since when? The early 1990s. That’s not long at all when you think about it. As a result SEO or, Search Engine Optimisation, is a relatively new industry but it is growing rapidly. It’s easy to either not [...]
What should my Company’s SEO be like?
This is a question that companies are increasingly beginning to ask themselves. As more and more of life is shifted from offline to online, the general public’s attention is moving to online. Think of all the things you can do online now; shopping, booking appointments, using maps, reading and catching up with news and most [...]