Archive for the ‘Content’ Category

To Guest Blog or Not to Guest Blog… is that still the question?

Murmurs about guest blogging relevance have been on the rise in the SEO and content marketing spheres. In close succession we’ve seen a few articles by SEO Andy, Matt Cutts and others all discussing the cons and some pros of guest blogging. I won’t go into guest blogging yeas, nays or how to’s here because […]

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Stop Building; Start Earning Links Through Quality & Community

Are you still concerned about how many links are coming into your site? Still looking for quick fixes? It’s time to stop building and start earning links through quality and authentic community. Earlier this month, Eric Ward of Search Engine Land posted an article on the Unbearable Torture of Link Building, adding his own voice […]

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Is Google’s AuthorRank (Rel=Author) really worth all the fuss?

Are you an author? Do you write content that is published online? You’ll want to pay attention to this! I recently decided to (finally) have a go at tackling Google’s somewhat elusive authorship code. I admit I was sceptical about it. As a freelance writer who has written for numerous blogs over the past few […]

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Connecting with Search Spiders: Blogging Tips for Site Owners

Blogging is one of the very best tools in your website marketing toolkit. Still, blogging isn’t always put to its best use. This is generally because many site owners do not understand the best use of blogging for search and site optimisation purposes. Blogging is a wonderfully effective way to engage with your audience, keep […]

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Warning: Forget Content at Your Peril (Tips for New Site Building)

When approaching the building of a new web site the first thing on everybody’s mind is design. This is for obvious reasons; however it’s important to remember that content (i.e. the words on the pages) is just as important as design when it come to creating an effective, user friendly website. If your content is […]

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Research, SEO, and the joy of being nerdy.

Alright people, it’s time to get nerdy. Put on your thick framed glasses and get ready. I admit this might be boring… but it’s also invaluable. What am I talking about? Research. In all seriousness, research is one of the most important aspects of effective search engine marketing and website optimisation. Without time spent reading, assessing […]

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One Simple Way to Change Your Success Online…

I’d like to invite you to an experiment. For one month, stop link building. Instead, focus on your site. Focus on your company, on your personality and the personalities that you want to reach through your site. Ask yourself these simple questions: Is my site easy to use? Is my content engaging? Well-written? Well researched? […]

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Is This the End of Link Building?

It’s the end of the [link building] world as we know it and I feel fine. SEOs, lay down your linking swords. The era of link building supremacy is nearing its end. As a writer who works in the world of SEO, I’ve always had a tempestuous relationship with link building, especially shady or spammy […]

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4 Tips for Writing Effective Onsite Content

Quality content is a hot topic, but what exactly makes something quality? How your website performs, from search engine results to conversions, is very much informed by your content. The formula for quality onsite content (beyond good grammar and effective turns of phrase) isn’t set in stone. What makes content effective varies depending on the type […]

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High Traffic + Low Conversions? 3 Tips for Reconnecting with Your Customers Through Content

In recent days we have noticed a frustrating trend: increased traffic = decreased conversions. Obviously a rise in traffic is happy news, and this is something we very much like to see. However, low conversions indicate there’s a weakness somewhere. Often this is due to a disconnect between visitors and site content. In our experience, […]

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