Blogging hands Blogging is one of the very best tools in your website marketing toolkit.

Still, blogging isn’t always put to its best use. This is generally because many site owners do not understand the best use of blogging for search and site optimisation purposes. Blogging is a wonderfully effective way to engage with your audience, keep your site fresh and appearing more often in searches, and to target keywords.

Don’t believe me? Picture this:

The internet is a web (similar to that of a spider). Search engines like Google and Bing have a league of spiders that crawl and examine websites every hour of every day. Now, spiders do quite a bit of crawling in their lifetime regardless of whether or not a fly find its way into their web, but watch what happens when a tasty treat lands on that web. The spider leaps into action!

I won’t dwell on what that spider does to the fly as if I think about it too much I’ll get the heebie jeebies, but suffice to say: fresh blog content is like a fly on the search spider’s web, when the content appears, the search engine spiders will leap into action and grab fresh content. Search spiders are decidedly less macabre than living spiders when dealing with things found on the web.

Now, why should you care about search spiders grabbing your fresh content? Your site will get indexed quickly; therefore it will appear more often in search engines. The rule is, the more often content appears, the more quickly the spiders will respond and index the content.


Here are 4 tips for blogging effectively so that your site gets the most benefit from those lingering search spiders…

    1. Update frequently and consistently: Decide whether you are going to update your blog once, twice, or five times a week and be consistent with this. Choose a day, or days, and time to update. Schedule it, and plan accordingly. The more consistent you are with your blogging, the quicker those spiders will find your content and get it into the search engines! Consistency also helps your blog readers to know when to expect a blog post, and can increase engagement with your blog (hooray!)
    2. Use your keywords:  Your site should have a list of relevant keywords. If you don’t, you’ll want to make sure you do some research and sort out those keywords. Once you have keywords, you can use them to help create blog topics and posts. You should also include keywords in blog posts from time to time. You don’t need to do this all the time, but including your site’s keywords helps your site too!
    3. Link! If it’s appropriate, try to link back to your own site, to different relevant pages when they are mentioned in a blog, just once or twice will do. This is very helpful for your site, and can help curious readers find their way into your site and discover more about your business.
    4. Finally, share it: Whenever you post a blog, be sure to share it on your social networks and try to get people reading it. Spiders are helpful but people are the ones that read and respond to your content so don’t forget to tell people you wrote something and get the word out.

Here at a451, we acknowledge that updating a blog regularly and consistently can be tough. Even our own blog is not always updated as consistently as we’d like… generally because we love to write blog posts and content for our clients!

With this in mind, it’s important to note that finding a dedicated blogger for your company can help tremendously in ensuring your blog is updated regularly. If you think you might need someone to help you plan or write your blog for you, please get in touch. We’d love to help you (don’t worry, we’ll keep writing our own blogs too!)

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