Archive for June, 2012

Warning: Forget Content at Your Peril (Tips for New Site Building)

When approaching the building of a new web site the first thing on everybody’s mind is design. This is for obvious reasons; however it’s important to remember that content (i.e. the words on the pages) is just as important as design when it come to creating an effective, user friendly website. If your content is […]

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Research, SEO, and the joy of being nerdy.

Alright people, it’s time to get nerdy. Put on your thick framed glasses and get ready. I admit this might be boring… but it’s also invaluable. What am I talking about? Research. In all seriousness, research is one of the most important aspects of effective search engine marketing and website optimisation. Without time spent reading, assessing […]

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One Simple Way to Change Your Success Online…

I’d like to invite you to an experiment. For one month, stop link building. Instead, focus on your site. Focus on your company, on your personality and the personalities that you want to reach through your site. Ask yourself these simple questions: Is my site easy to use? Is my content engaging? Well-written? Well researched? […]

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Three Tips for the Digital Marketing (S)EvOlution

Years ago when Google announced the importance of links to help establish site authority and search engine rank, many  took this to mean that more links (regardless of quality) meant greater ranking for a site. Unfortunately, this was true for a while. However, as we’ve said here before: more and more search engines are noting […]

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