Archive for April, 2012

Penguin and the future of Internet Marketing

There is a new Google algorithm in town. Its name? Penguin (this is the algorithm formerly known rather conspicuously as the “webspam” update). This latest Google revision has resulted in some unexpected hits and hard times for some web owners (Google quotes the number of glitches at 3%) and many frustrated SEO companies. In an […]

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a451 Marketing Associate to take on 2012 Horst ETU Powerman Duathlon this weekend!

a451’s IronMan in the making, Chris Wood, is taking part in the 2012 Horst ETU Powerman Long Distance Duathlon European Championships taking place this Sunday the 29th of April 2012 in Horst, Netherlands. A standard duathlon, Chris explains, is a 10km run along with a 40km bike ride and a final 4km run, but long […]

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High Traffic + Low Conversions? 3 Tips for Reconnecting with Your Customers Through Content

In recent days we have noticed a frustrating trend: increased traffic = decreased conversions. Obviously a rise in traffic is happy news, and this is something we very much like to see. However, low conversions indicate there’s a weakness somewhere. Often this is due to a disconnect between visitors and site content. In our experience, […]

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Plant Trees NOT Weeds: Google Link Algorithm Updates and Forward Thinking SEO

As weeds are to trees and flowers, so spam is to natural linking. We know that Google likes to keep SEOs on their toes. The Google algorithm seems determined to evolve at exponential rate until it has reached its prime (or lead to the destruction of mankind). The latest whisperings in the SEO world are […]

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The Future of Search in an Increasingly Visual Web

How many images do you see every day? Millions? Billions? How quickly do you take in the information they provide? Images are powerful and sincerely do speak louder than words… to us, to humans. But not to Search Engines. In an internet ecosystem that is becoming more and more visual, what is the future of search? […]

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Introducing Kimberley Newey, SEO Copywriter

Hi. I’m Kimberley Newey. I’m a freelance copywriter and scriptwriter from Canada, currently living in the UK. I’ve just joined the team at a451 as a freelance SEO and content specialist! I have always dreamed of being a freelance copywriter. This year I was finally given the opportunity. My first freelance gig has landed me […]

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Pixl8’s Jonathan McLellan to Drive 1/3 of the World for Charity!

a451 is pleased to announce that Jonathan McLellan, an account manager with our partner Pixl8, is participating in the epic and spectacular Mongol Rally for charity! Jonathan has teamed up with three others called “The Adventure Collectors” who will drive together over 10,000 miles. The trip starts at Goodwood UK and goes through 1/3 of […]

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4 Takeaway Points From Matt Cutt’s Over-SEO-ed Comments

It caused quite a stir in the Search world when Matt Cutt’s casually dropped into one of his many conversations to the wider SEO public that websites which are ‘over-SEO’d’ will be penalised. “WHAT?” Above was a common reaction which was found throughout the SEO world. Matt Cutt’s actual comments were as follows: ‘We are […]

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