Okay, so let’s get back to basics with link building. Sometimes you just need to remember exactly what something is and why you do it. This is a quick refresher blog on linking and I hope it helps jog our memories and gets us excited about this important part of SEO again.
Firstly, what is link building? Link building is the action by which a Web site owner gets other Web sites to link to their site. It can take the form of either:
URL Link – This is your Web address e.g. http://www.yourwebaddress.co.uk
Anchor Text Link – This is text linking to your site e.g. somethingorother
Image Link – A picture which, when clicked on, links to www.somethingorother.co.uk
Those are the basic links which an SEO or Web site owner wants to get onto other Web sites.
So, why do we spend time link building? Well the answer is, because of search engines like Google. Google uses upwards of 200 different criteria when choosing where to place a Web site in it’s rankings. An important criteria is link building. This is because, if a site is willing to link to your site, then Google realises your site must hold quality content for the user. These links also create a traffic source for your Web site giving more pathways for visitors to come and see your site.
There are many types and takes on link building but the most important way of thinking about link building is quality NOT quantity. There is a difference between low quality and high quality links and it is better to spend time getting high quality links from good sources. This is why a451 focus on high quality link building with their clients!
So, hopefully this was either a helpful re-jog of your memory or a basic starter for link building knowledge! Feel free to ask any questions.
by PSP3000
12 Oct 2011 at 13:23
Hi I really get a kick out of your articles. I linked to your WordPress blog on my website about the PSP3000 so my readers will check out your website hopefully.
by Pip Norman
12 Oct 2011 at 14:48
Thanks very much, I hope you continue enjoying them! a451
by Free Backlink
20 Oct 2011 at 15:29
Hi. I noticed your blog title, “What on earth is Link Building!?! a451 Blog” When creating your website title, do you think it’s best to write it for Search engine marketing or for your audience? This is one thing I’ve been struggling with mainly because I want great rankings but at the same time I want the best quality for my website visitors.
by Pip Norman
21 Oct 2011 at 08:59
It is best to go for a title which pleases search engines and visitors. You want to be visible on search engines and potential visitors. What would help with this would be keyword research which you can use to optimise your Web site title to ensure maximum traffic and visibility. If you need any more information or help in this area then please don’t hesitate to contact us here at a451