Archive for September, 2011

What is Site Architecture & Why is it so Important?

Web site architecture involves the technical, aesthetic and functional planning of a Web site’s design. In easier-to-understand terms, Web site architecture is organising the layout and content of your site. The focus is primarily on the user and ensuring that the user can find everything they need to on the site easily. It’s also important […]

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What is SEO?

This is another back to basics blog! Now the internet has only been around for public use since when? The early 1990s. That’s not long at all when you think about it. As a result SEO or, Search Engine Optimisation, is a relatively new industry but it is growing rapidly. It’s easy to either not […]

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What should my Company’s SEO be like?

This is a question that companies are increasingly beginning to ask themselves. As more and more of life is shifted from offline to online, the general public’s attention is moving to online. Think of all the things you can do online now; shopping, booking appointments, using maps, reading and catching up with news and most […]

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What on earth is Link Building!?!

Okay, so let’s get back to basics with link building. Sometimes you just need to remember exactly what something is and why you do it. This is a quick refresher blog on linking and I hope it helps jog our memories and gets us excited about this important part of SEO again. Firstly, what is […]

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Sexism and Online Marketing Strategies

With a title like that – heads are bound to turn. Sexism remains, in this day and age, a controversial subject and despite the Suffragette movement, which did amazing things for our country, sexism seems to remain something beneath this nation’s skin. This is especially true in the world of marketing. Take beer, for example, […]

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The Brighton SEO Conference

The Brighton SEO Conference always proves to be a valuable tool for us here at a451. The conference hosts a variety of speakers from many different areas of SEO who give good insights into the industry, where it’s heading and great ideas that they themselves have implemented and tested. This year’s talks had an emphasis […]

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